3DS price cut from tomorrow
Since release the main thing that has stopped people from wanting to buy a 3DS is the price. “Neh I’ll wait until they cut it down in price” said my friends and colleagues “Neh man they won’t cut the price for a long time.” I was wrong. Within six months of release the 3DS will be slashed in price from tomorrow. I’ll stick to UK prices but on release day my 3DS cost £210 tomorrow the console will be available for a difference in prices: Tesco is offering it for £115, Morrisons £120, Sainsbury’s , ASDA £134, GAME £150. You get the idea.
What about those of us who bought a 3DS on launch? A few gamers are bitter, I’m not. The way Iwata and co have dealt with the situation is pretty good. They have announced an ambassador scheme where you get 20 free NES/GBA games and so far games announced include Super Mario Bros, DKJr., Balloon Fight, Ice Climber, The Legend of Zelda, Yoshi’s Island: SMA3, MK: Super Circuit, Metroid Fusion, WarioWare Inc. and Mario vs Donkey Kong.
On top of that Iwata posted an apology letter to 3DS owners and it reads (translated by people over a GiantBomb.com)
To Those Customers Who Bought A Nintendo 3DS Before The Price Change
Greetings, everyone. This is Satoru Iwata from Nintendo.
Thank you very much for purchasing a Nintendo 3DS.
We have just announced a price drop for the Nintendo 3DS system effective on August 11 [August 12 in North America/Europe].
In the past, there have been price drops for video game systems some time after their release in order to broaden the user base further. However, never before has Nintendo chosen to issue such a dramatic price drop less than 6 months after a system release.
We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginning may feel betrayed and criticize this decision.
This unprecedented timing for a price cut is because the situation has changed greatly since we originally launched the 3DS. We decided it was necessary to take this drastic step in order to ensure that large numbers of users will continue to enjoy the 3DS in the future.
If the software creators and those on the retail side are not confident that the Nintendo 3DS is a worthy successor to the DS and will achieve a similarly broad (user) base, it will be impossible for the 3DS to gain popularity, acquire a wide range of software, and eventually create the product cycle necessary for everyone to be satisfied with the system.
Those customers who purchased the 3DS at the very beginning are extremely important to us. We know that there is nothing we can do to completely make up for the feeling that you are being punished for buying the system early. Still, we would like to offer the following as a sign of our appreciation to you.
[3DS Ambassador program details]
We feel a strong responsibility to develop the 3DS as a platform — to ensure that, in the end, everyone is satisfied; we will make every effort to do so.
Additionally, we know everyone is waiting for Super Mario 3D Land and Mario Kart 7. They are scheduled for release in November and December, respectively, so we ask for your patience until then.
Thank you again, and we look forward to your continued support.
It seems like things are shaping up for the 3DS through marketing, games and now a very healthy price.