News: 3DS on course for 100,000 pre orders in the UK

I wasn’t planning to do an update today and next week I’ll unveil my new schedule but this I think is huge news.  According to mynintendonews.com and http://www.computerandvideogames.com that the pre orders has smashed Nintendo’s previous pre order console record.

The quote from Andy Yates (UK NIntendo sales director) in MCV states:

“We’re very encouraged that it’s going to be a big launch,” he said. “Our target was to get over 100,000 pre-orders – and we’re in line with that. So far, we’ve already beat our personal best for a console launch. With three weeks to go, we’re in a great position, as pre-orders are still building.”

He added: “Retailers tell us that things are good, and they’re pretty relieved to have a big launch in March; they need something of that magnitude.”

In addition to that is a quote from Nintendo UK Marketing director Dawn Pain states.

“I don’t think you can underestimate peoples’ hunger for new technology – the performance we’re expecting comes from the quality of the product. The pre-order numbers are a testament to that,” she told MCV.

“We are building towards Wii-style launch proportions. That has been our ambition all along: to get the UK into a ‘feeding frenzy’ situation. We feel we’ve picked the perfect time to launch the 3DS.”

Thanks to MyNintendoNews and ComputerAndVideoGames.com for this.  Whilst I have just copied the quotes you can judge yourself how big this is, I don’t think many expected it…so get your pre orders in!

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Posted on 04/03/2011, in 3DS, News. Bookmark the permalink. Leave a comment.

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